The Client
This innovative B2B staff-sharing marketplace is transforming how companies manage their talent – creating a safe, flexible environment for businesses to share staff, retain skilled employees, and stay agile through economic uncertainty.
The platform enables organizations to reduce costs, boost creativity, and maintain workforce stability by giving them access to on-demand, shared talent pools.
The Challenge
Despite having a strong offering and a clear vision, the company was struggling with a familiar problem many professional services firms face: plenty of marketing activity, but no strategic direction.
They were testing different channels, messaging ideas, and campaigns – but none of it was connected to a central growth plan. Their marketing efforts were fragmented, reactive, and difficult to measure, leaving leadership without clarity on what was actually driving results.
Like many growing firms, they were operating with limited internal resources and a modest budget, making it even more important that every marketing effort worked together, rather than in isolation.
They didn’t just need more leads – they needed a marketing strategy that could link effort to outcomes, align with business goals, and finally create a predictable, measurable growth engine.
The Engagement
Capaldi Marketing stepped in to take a strategic, holistic view of the company’s growth.
We developed a cohesive marketing and lead generation strategy that aligned every activity to the company’s central business objectives – ensuring each channel, message, and campaign worked together in harmony.
The initial focus was on organic marketing tactics, chosen for their strong ROI and scalability potential for a business with a modest budget.
This included refining their brand messaging, optimizing outreach systems, and building a foundation where each marketing initiative compounded the next – creating sustainable, measurable growth momentum.
The Results
The impact was immediate and substantial.
By aligning their marketing strategy with business goals and executing an integrated, organic growth system, the company achieved a 60% increase in revenue.
More importantly, they established a solid foundation for brand equity and long-term scalability, as every marketing and lead generation effort now works cohesively to drive the business forward.
Client Feedback
“One of the best lead generation and marketing agencies I have come across. They stood out in a space that is crowded by sub-par and dishonest service providers.
Janine and Jamie know their stuff, and are punctual, honest, clear, effective and accommodating. We were very well looked after despite a relatively modest contract.
Capaldi’s leads currently provide over 60% of the overall revenue our business generates! Highly recommended is an understatement.”
– Founder, B2B Staff-Sharing Marketplace
More Case Studies
