£74k of Revenue in 10 Weeks

High quality, pre-qualified leads converting at 70% for this R&D consultancy

DETAILS
Industry: R&D Tax Credits
Date: November 2020

Strategy: Multi-channel B2B lead generation strategy raising awareness of R&D tax credits.

The Client

An R&D consultancy specialising in raising awareness, and helping innovative businesses claim back corporation tax credits from HMRC.

What We Did

We created and executed a holistic organic outreach and social selling strategy for the Head of Business Development.

Through a connection and messaging sequence, we identified and approached key decision makers at target companies. This was combined with an outbound B2B email strategy, which worked in conjunction with LinkedIn.

In order to build a system with as many touch points as possible, we brought all of this together with an organic content marketing strategy designed to influence the targeted connection base we were building for the client.

The Results

After implementing this multi-channel strategy, over a 10 week period.

NUMBER OF LEADS GENERATED

NUMBER OF LEADS PROCESSED FOR CLAIMS

REVENUE GENERATED

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