An Executive Coach and Interim Executive working with third sector organisations dealing with crisis situations.
What We Did
Her challenge was the need to build and engage a regular sales pipeline as contracts tend to be part-time and a maximum of 3 months, which left pressure on securing new contracts on a regular basis.
We built a targeted connection base over an 18 month period, to create a social sales pipeline that could be utilised when needed. This sat alongside a comprehensive content strategy, to provide the context needed to her target audience, on how her services could add value to their organisation.
This resulted in a very targeted network and regular lead flow.
For a specific campaign to move a specific engaged audience to a sales conversation, we identified a group of 400 targeted connections to message.