The Client
TrendCandy provides custom research for SaaS marketing teams – generating proprietary survey data that fuels thought-leadership content, PR, and lead generation.
They specialize in helping lean B2B marketing teams create unique insights competitors can’t copy, turning data into measurable brand awareness and inbound leads.
What We Did
Before working with Capaldi Marketing, TrendCandy’s founder Justin Ethington had built an impressive client base – partnering with world-class brands like Adobe, Qualtrics, Deloitte, and 3M.
Most of TrendCandy’s leads came through networking, word of mouth, and clients moving between companies. While that worked for a while, it wasn’t scalable or predictable.
Justin wanted to expand his lead generation efforts – creating a consistent, systemized way to reach new decision-makers, build relationships with budget influencers, and generate steady sales opportunities each month.
The Engagement
Capaldi Marketing partnered with TrendCandy to design and implement a multi-channel B2B lead generation system that turned cold-market prospects into qualified sales appointments.
Our Collaboration Included:
- Omnichannel outbound across LinkedIn, email, and strategic ABM touchpoints.
- Content marketing and copywriting, written in TrendCandy’s voice to educate and engage SaaS decision-makers.
- Personalized ABM campaigns targeting specific companies and buyers with authority to approve $10 – $15K projects.
The system was built to be repeatable, scalable, and measurable, giving TrendCandy a consistent, ROI-positive growth engine.
The Transformation
Within the first year, TrendCandy began booking qualified leads on a consistent basis and saw a dramatic increase in inbound opportunities.
The Results:
- A steady flow of high-quality sales appointments every month.
- Larger contract values ($10K – $15K average deal size).
- Business doubled in size within two years of implementation.
By reaching the right budget holders and marketing leaders, Capaldi Marketing helped TrendCandy grow its client base and revenue – without relying on ad hoc outreach or unpredictable referrals.
What’s Next
With organic channels now driving consistent, high-value clients, Capaldi Marketing and TrendCandy are expanding into paid advertising to scale even further.
The focus is on maintaining controlled growth, optimizing conversion rates, and continuing to evolve a marketing system that scales in line with revenue.
Client Feedback
“Before working with Capaldi Marketing, most of my leads came from networking or word of mouth. Now, I’ve got a multi-channel system that’s consistent, reliable, and generating orders of magnitude more inbound leads than before.
The content is fantastic – they write in my voice, understand my tone, and their ideas are better than mine. I’d estimate they’ve helped my business double in size, maybe more.
Highly recommend the team – they’re proactive, strategic, and always focused on ROI.”
– Justin Ethington, Founder, TrendCandy
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