Case Study with RS

How FTSE 100 company RS gains the trust of new customers through industry leading content and customer success insights.

Industry: Industrial and Electronic Solutions
Date: Jan 2023
Strategy: Customer Research & Industry Leading Content

The Client

RS is a FTSE 100, £1 billion + company and a global solutions provider for industrial B2B customers. They help designers, builders and maintainers of industry equipment and operations to work safely and sustainably.

RS has been working with many of their customers for 30-40 years and many of them are strong advocates for the RS brand.

The Problem

Lee Kilminster, Commercial Director for RS Export called upon our expertise to help better understand the opinions and recommendations from their customers.

Lee, a true advocate of building trust and value alongside customers, understood the power of having clients and customers recommend, and endorse the RS brand.

The Process

We conducted a series of client interviews and customer surveys, alongside extensive industry research into the insights which could inform RS’s marketing, sales and customer experience strategies.

The Result

RS now have key customer insights which can shape their sales and marketing strategy moving forward, as well as stronger relationships with key customers through taking the time to listen to their views and experiences of working with the RS brand.

RS also have a suite of marketing and sales assets, from first-hand customer interviews, which can be used to gain the trust of key prospects that have not yet entered a formal business relationship with them.

Consumers are 200x more likely to convert after receiving a positive recommendation, which is why these assets will be key in future marketing and sales communications.

Hear what Lee has to say about our work with RS!

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