Case Study with Focus Retail Services

How Focus established industry authority and gained new clients through brand awareness & client recommendations.

Industry: Retail Point of Sale Promotions
Date: February 2023
Strategy: Organic Content Marketing

The Client

Focus Retail Services specialise in solutions for Point of Sale promotion projects, together with specialised Event Management support working with agencies, brands and stores.

Focus has a global portfolio of clients and are recognised by many as the go-to experts for POS promotion projects.

The Problem

Focus’s involvement in project launches is at the end of the project cycle and is often requested late on, or they are required to fulfil the needs of an urgent, unplanned promotion.

Because of this reason, Managing Director, Stuart Misseldine knew that new clients would need to have already built a level of trust and familiarity with the Focus brand prior to engaging with them, and trust Focus to do an excellent job without the luxury of time to do comparative research and extensive due diligence.

Stuart brought us in to help raise awareness of Focus as a trusted brand, and stay front of mind with new and existing clients through thought leadership content and success stories of their own clients.

The Process

Alongside extensive industry research into the insights which could inform Focus’s marketing, sales and brand awareness strategy, we created a suite of sales & marketing assets to be shared and repurposed across their social channels and in their outbound sales strategy. These assets put their client success stories, recommendations and testimonials front and centre of their content in order to build trust and add value to new and existing clients.

The Result

Focus has secured new projects with new, existing and former clients, which Stuart directly attributes to the success of their brand awareness campaigns. A £45k inbound contract was just one of those success stories.

Hear what Stuart has to say about the results we’ve helped to achieve for Focus.

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