Build long-term visibility in the places your buyers actually search
Most B2B firms don’t have an expertise problem, they have a discoverability problem.
You are clearly great at what you do, but that expertise is hidden.
Not just in Google search results, but in the AI engines your buyers increasingly rely on to research, shortlist, and validate new vendors.
Capaldi Marketing’s SEO & AEO services help you fix that, by turning your website into a clear, credible, and authoritative resource that search engines and AI assistants can confidently recommend.
This work begins with clarity and optimisation, and then scales into ongoing management over time, when you are completely happy with what we recommend.
The Challenge With SEO Today
Traditional SEO focuses on tactical execution – keywords, blog volume and rankings for isolated terms.
But modern search simply doesn’t work that way anymore.
Today:
Most websites aren’t built for this reality. They’re a collection of disconnected pages, unclear positioning, and content written to “rank” rather than to explain and provide context on why their services are right for prospects.
The result?
Visibility without trust or meaning, which results in inconsistent inbound leads, that vary massively in quality.
What SEO & AEO Actually Needs To Do
Effective SEO & AEO today must do three things:
That requires structure, clarity, and a comprehensive strategy! It doesn’t need more disconnected content that confuses prospects, and search engines!
Our Approach:
Strategy-Focused SEO & AEO
At Capaldi Marketing, SEO & AEO are not tactics you jump straight into and hope for the best.
They start with understanding.
Before anything is changed, or new tactics are considered, we need to see:
That’s why every engagement begins with a Technical Audit & AEO Readiness Review.
Step One: Technical Audit & AEO Readiness Review
This initial engagement is diagnostic, not executional, and it’s purpose is simple:
Identify what’s preventing your website from being properly discovered, understood, and trusted by Google and AI search engines.
We review your primary website pages and assess how well your current site supports modern SEO and AI-driven discovery.
This stage does not fix any issues, it surfaces them clearly and prioritises what matters most, so that we can form a comprehensive strategy together to move forward with.
What’s Included In The Audit & Review
Technical SEO Assessment
We identify technical factors that affect visibility, including:
This ensures search engines can reliably access and interpret your site.
Metadata & Structured Data