31 leads for a B2B software company
31 leads generated using a targeted, multichannel outbound lead generation system
Industry: B2B Software
Date: June 2020
Strategy: A multi channel outbound lead generation strategy which focussed on generating sales appointments with huge retail and consumer technology brands including Adidas and Walmart.
A B2B software company offering a GigCX platform powered by AI, empowering a brand’s customers to provide customer service.
Their aim was to generate brand awareness and leads from large retail brands, who were the primary target market for their Gig Customer Service portal.
What we did
Using LinkedIn Sales Navigator, we identified decision makers in senior Customer Experience roles for our client to target. We then used a drip messaging campaign to build relationships and to start conversations with targeted connections, by highlighting the unique way our client’s solution could help their organisation.
The messaging sequence highlighted the exact problems our client’s solution solved, for individuals working in customer experience. This secured sales appointments with huge brands such as Adidas and Walmart.
This made the sequence very relevant to the recipients. We also created our client a large future sales pipeline to utilise through building a connection database.
Through a LinkedIn lead generation messaging funnel, over a 3 month period.