25 Sales Appointments from Engagement Campaign

25 booked sales appointments from re-engaging a targeted, established connection base.

Details

Industry: Interim Executive / Executive Coach
Date: July 2020

Strategy: A long term growth and nurturing campaign, designed to build a network of highly targeted connections, that could be re-engaged and activated for specific lead generation campaigns.

The Client

An Executive Coach and Interim Executive working with third sector organisations dealing with crisis situations.

What we did

Her challenge was the need to build and engage a regular sales pipeline as contracts tend to be part-time and a maximum of 3 months, which left pressure on securing new contracts on a regular basis.

We built a targeted connection base over an 18 month period, to create a social sales pipeline that could be utilised when needed. This sat alongside a comprehensive content strategy, to provide the context needed to her target audience, on how her services could add value to their organisation.

This resulted in a very targeted network and regular lead flow.

For a specific campaign to move a specific engaged audience to a sales conversation, we identified a group of 400 targeted connections to message.

The Results

After a short term, high impact messaging campaign

Sales Appointments Generated

%

Appointment Conversion Rate

%

Target Audience yet to be Re-engaged

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