25 Sales Appointments from Engagement Campaign
25 booked sales appointments from re-engaging a targeted, established connection base.
Industry: Interim Executive / Executive Coach
Date: July 2020
Strategy: A long term growth and nurturing campaign, designed to build a network of highly targeted connections, that could be re-engaged and activated for specific lead generation campaigns.
An Executive Coach and Interim Executive working with third sector organisations dealing with crisis situations.
What we did
Her challenge was the need to build and engage a regular sales pipeline as contracts tend to be part-time and a maximum of 3 months, which left pressure on securing new contracts on a regular basis.
We built a targeted connection base over an 18 month period, to create a social sales pipeline that could be utilised when needed. This sat alongside a comprehensive content strategy, to provide the context needed to her target audience, on how her services could add value to their organisation.
This resulted in a very targeted network and regular lead flow.
For a specific campaign to move a specific engaged audience to a sales conversation, we identified a group of 400 targeted connections to message.
After a short term, high impact messaging campaign
Sales Appointments Generated
Appointment Conversion Rate