12 High Value Leads in First 3 Weeks
12 leads in first 3 weeks of launching for specialist communications agency
Date: June 2020
Strategy: Organic LinkedIn inbound and outbound lead generation strategy which focussed on building brand awareness and providing context to prospects on the value they offer to brands in the industry.
A London based PR & digital communications agency working with established and growing brands in the beauty, lifestyle and wellbeing industries.
What we did
A combined outbound and inbound strategy through managing the founder’s personal LinkedIn profile.
Outbound – through a connection and messaging sequence, we identified and approached key decision makers at target companies with a relationship driven messaging strategy, designed to start high value sales conversations.
Inbound – through carefully curated, engaging content, new connections were provided with context on how this PR firm could serve them and their brands. This resulted in a big increase in content engagement and brand awareness.
After 3 weeks of launching a highly targeted campaign.
Increase in Leads
Increase content views