Case Study

12 High Value Leads in First 3 Weeks

12 leads in first 3 weeks of launching for specialist communications agency


Industry: PR
Date: June 2020

Strategy: Organic LinkedIn inbound and outbound lead generation strategy which focussed on building brand awareness and providing context to prospects on the value they offer to brands in the industry.

The Client

A London based PR & digital communications agency working with established and growing brands in the beauty, lifestyle and wellbeing industries.

What we did

A combined outbound and inbound strategy through managing the founder’s personal LinkedIn profile.

Outbound – through a connection and messaging sequence, we identified and approached key decision makers at target companies with a relationship driven messaging strategy, designed to start high value sales conversations.

Inbound – through carefully curated, engaging content, new connections were provided with context on how this PR firm could serve them and their brands. This resulted in a big increase in content engagement and brand awareness.

The Results

After 3 weeks of launching a highly targeted campaign.

Increase in Leads


Increase content views


Increase in targeted connections

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